Zoho One For Marketing (includes all 40 Zoho apps...for one price)
Marketing is the process of creating awareness about your business to reach new customers. To create awareness, you need to build your presence to attract an audience. Once you have an audience, you'll nurture their interest and try to convert them into happy customers.
Zoho One can help you with each of these aspects of marketing.
Build Your Presence
Depending on your business, you'll want to build a presence in the digital, online world; in the real, physical world; or both.
Establishing an online presence typically starts with building a website, opening an online store, listing it in online marketplaces like Yelp, Google Maps, or Angie's List; or creating pages on social media.
On the other hand, building an offline, real world presence often involves opening a physical store where you sell your offerings, create signage, make banners, and more.
Once you've established your presence, you'll want to attract more people to it.
Grow your audience for free
There are ways to grow your audience for free, like making your business easier to find through search engines such as Google or Bing. Sharing your expert knowledge through videos or content pages can also improve your business' visibility.
Some money to spend on marketing
If you have some money to spend on marketing, there are many paid options for getting in front of people. Digital advertising vendors like Google and Facebook offer platforms to reach your potential audience through search engines, social media, mobile, display advertising, video ads, and more.
Traditional marketing channels
Traditional marketing channels can also be effective for getting the word out about your business. Traditional channels include trade shows, TV, radio, and print ads. However, it's important to note that digital channels offer a better way to understand the effectiveness of your marketing campaigns than traditional marketing methods.